Krispy Kreme is Really Sorry About Its "KKK Wednesdays" Promotion

Illustration for article titled Krispy Kreme is Really Sorry About Its KKK Wednesdays Promotion


So, for those of you who haven't been following this story (which, judging from my inbox, isn't many of you), the song goes like this: a particular UK Krispy Kreme branch in Hull, England wanted to spruce things up with some fun promotions for the kiddies. These included Funday Monday, Face Painting Thursday, Colouring Tuesday* — and Krispy Kreme Klub Wednesdays, which the company itself shortened to "KKK Wednesdays." They both posted about this to their Facebook page (the lede image on this post) and also apparently rented out a billboard for the promotion. Reports are less clear on whether this was the face made by every online food writer in the country when this story broke.**


The Krispy Kreme korporation, aghast at this krass koincidental konflagration, have thus made it krystal klear they have no kraving to kast their lot with this extra-kontinental PR kalamity and have koncocted a mea kulpa:

"Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores," the company said, as quoted by the Hull Daily Mail. "This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently under way."


They still haven't apologized for the fact that their donuts are cosmically, inexplicably overrated, though (oh, shut up, Krispy Kreme Truthers, those donuts are like a half-step above Dunkin', at best).

OK, to be fair, the apology seems genuine, but it's still hard to see how this whole thing happened in the first place. Granted, it's a local campaign rather than a national one, but how has no one associated with the Hull Krispy Kreme apparently heard of America's favorite wacky hate group?*** You'd figure they might have at least called corporate (sorry, korporate) to see if this seemed like a good idea.

Frankly, though, I am so, so glad they didn't.

* I'm nout soure I'll ever be OUK with the tendency ouf ouur friends acrouss the pound tou add superflouououououous vouwels tou wourds.


** It was. It really, really was.

*** Sorry, Family Research Council; maybe next year.

Image via Krispy Kreme/Facebook.

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Okay, here's what all major corporations need to do — hire someone whose job it is to search on Google. That's it. For every ad campaign, this person just searches on Google for horrible connotations that could be made.

I know it would put a dent in the number of online articles that exist, but imagine the embarrassment that would be saved.