Not a good day for the maker of Sara Lee and Nature’s Harvest.

If you’re like me and your first question was “how the hell?” the answer is actually pretty straightforward: a light bulb broke over the production line at a Bimbo Bakeries factory. A customer recently found small pieces of glass on the outside of one of the loaves, and the company immediately issued a recall on 48,000 loaves across 11 states (Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, Ohio, South Carolina, Tennessee, Virginia and West Virginia). It applies to products in the Nature’s Harvest, Great Value, Kroger, L’Oven Fresh, and Bimbo brands with “best by” dates from August 29 to September 1 and the bakery code of 1658.

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As shitty as this is for them, it’s a good example of a company doing the right thing immediately in the face of a health risk. It’s sad that we’ve come to the point where a company doing the right—and legally required—thing registers as something of a surprise, but here we are.

Image via Nature’s Harvest/Facebook and also an LSD fever dream.


Contact the author at WilyUbertrout@gmail.com.